Why 47 Years of Experience Matters When Replacing Your Roof

May 9, 2025

Invest in Your Home’s Future with Expert Roofing

When it’s time to replace your roof, you’re not just making a home improvement—you’re making a long-term investment in your property’s safety, efficiency, and value. And like any major investment, who you trust to do the work matters. At Advocate Contracting & Restoration Services, we bring more than four decades of proven experience to every project. That kind of longevity isn’t just a number—it’s a commitment to quality, trust, and customer satisfaction built over 47 years of doing the job right.

Roofing Isn’t Just Labor—It’s Craftsmanship

Roof replacement is more than removing old shingles and putting on new ones. It’s a system—an integration of materials, ventilation, underlayment, flashing, and structural knowledge. With nearly five decades of hands-on experience in Wisconsin and Illinois, our team knows how to evaluate each roof with precision, accounting for local climate, architecture, and long-term performance.


Inexperienced contractors may overlook small but critical factors like proper slope alignment, attic airflow, or water barrier installation. We don’t. We’ve seen what works, what fails, and how to avoid costly mistakes. That insight only comes from experience—something you can’t rush or replicate.

Our Track Record Speaks for Itself

Over the years, we’ve worked on thousands of homes across Southeast Wisconsin and Northeast Illinois. We’ve earned the trust of homeowners through consistent service, expert workmanship, and transparent communication. Our company is:

  • BBB A+ Rated and Accredited
  • An Owens Corning Preferred Contractor
  • A winner of Best Roofers in the Gurnee Area (2023)
  • Recipient of the ANGI 2024 Super Service Award
  • Google Guaranteed with over 400 five-star reviews

These recognitions don’t happen by accident—they’re the result of years spent doing the work the right way, every time.

Materials You Can Rely On

With 47 years in business, we’ve seen product fads come and go. That’s why we only install American-made roofing materials that meet or exceed industry standards. Our preferred products come with some of the best warranties in the business, giving you peace of mind that your new roof will stand up to the elements for years to come.


We’ve built long-term relationships with top suppliers because we believe in consistency and quality. We’re not here to upsell you on gimmicks—we’re here to provide durable, proven materials that protect your home.

Installation Done Right—The First Time

Anyone can claim they “do roofing.” But installing a roof that lasts requires precise planning, attention to detail, and knowledge gained from years in the field. Our team is trained to spot structural issues before they become major problems. We know how to navigate older homes, complex rooflines, and the unpredictable Midwest weather.


We don’t just want your roof to look good on day one—we want it to perform well in year ten. That means we don’t cut corners or rush through projects. We replace roofs correctly the first time, because that’s what our clients expect—and deserve.

We Understand Local Needs

Roofing in Wisconsin and Illinois isn’t the same as roofing in milder climates. Between freezing winters, hailstorms, and seasonal winds, your roof has to do a lot more than just sit there. After 47 years in this region, we understand the local codes, weather patterns, and what materials hold up best under pressure.


Whether you’re in Lake Geneva, Gurnee, Elkhorn, or Woodstock, we bring location-specific insight to your project—because a one-size-fits-all approach doesn’t work when your home is exposed to snow, ice dams, and storm damage.

Don’t Settle for Less

Plenty of contractors will offer to replace your roof. Fewer can back that up with decades of proven results. Experience matters—especially when it comes to protecting your home from the top down.


When you hire Advocate Contracting, you’re not just getting a roof—you’re getting a roof installed by professionals who have spent nearly half a century perfecting their craft.


Ready to trust your home to a team with real experience?


Call Advocate Contracting today at (262) 755-3382 to schedule your free roofing consultation.

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