Boosting Home Value with a New Roof: A Smart Investment

March 19, 2025

Improve Your Home's Value

A home’s roof is one of its most defining features, playing a crucial role in curb appeal, structural integrity, and overall market value. If your roof is aging or showing signs of deterioration, replacing it can be one of the smartest investments you make. A new roof not only enhances the aesthetic appeal of your home but also provides practical benefits that increase its value and marketability.


How a New Roof Enhances Curb Appeal

First impressions matter, and the condition of a home’s roof is one of the first things potential buyers notice. A worn or outdated roof can make an otherwise well-maintained home look neglected. On the other hand, a brand-new roof gives the property a fresh, polished appearance that signals to buyers that the home has been well cared for.


A new roof can also modernize the look of a home. Homeowners have a variety of options when it comes to roofing styles and colors, allowing them to complement their home’s exterior and make it stand out in the neighborhood. Whether you choose a traditional look or a contemporary design, an updated roof can significantly enhance a home’s overall aesthetic appeal.

An aerial view of a house with a roof and a window.

Increasing Property Value and Marketability

Beyond looks, a new roof has a substantial impact on a home’s market value. According to industry research, homeowners can expect to recoup a large percentage of their investment in a new roof when selling their home. Prospective buyers often prefer move-in-ready homes, and a new roof reassures them that they won’t need to undertake costly repairs in the near future.


Additionally, many buyers today are concerned about energy efficiency and sustainability. Modern roofing materials and installation techniques improve insulation, reflect heat, and reduce energy costs. A roof replacement can position your home as an energy-efficient property, making it even more appealing to eco-conscious buyers.

An american flag is flying from the roof of a house.

Enhancing Protection and Structural Integrity

A roof is more than just an aesthetic feature—it protects the home from the elements. An aging or damaged roof can lead to leaks, water damage, mold growth, and structural issues. These problems not only decrease the value of the home but also create potential safety hazards.


Replacing an old roof ensures that the home remains structurally sound, safeguarding against weather-related damage. This added protection can also result in lower homeowners’ insurance premiums, as many insurers offer discounts for homes with newly installed, high-quality roofing systems.


Attracting More Buyers and Faster Sales

A new roof is a major selling point in today’s competitive real estate market. Buyers are more likely to make an offer on a home with a recently replaced roof than one that will require costly repairs. Real estate agents often highlight new roofing in listings, drawing attention to the home’s well-maintained condition.



Additionally, homes with new roofs tend to sell faster than those with older, deteriorating ones. Buyers appreciate the peace of mind that comes with knowing they won’t need to budget for a roof replacement shortly after moving in.

A brick house with two wooden garage doors

Signs It’s Time to Replace Your Roof

If you’re unsure whether it’s time to invest in a new roof, here are some common signs that indicate a replacement may be necessary:


  • Curling, cracking, or missing shingles – These are indicators of an aging roof that can no longer effectively protect your home.
  • Water stains on ceilings or walls – Leaks from a deteriorating roof can lead to costly interior damage.
  • Moss or algae growth – While some growth is cosmetic, excessive moss can trap moisture and accelerate roof deterioration.
  • Sagging areas – This suggests structural issues that require immediate attention.
  • An aging roof (20+ years old) – Even if it appears intact, an older roof may be less effective at insulating and protecting the home.
A row of houses with a blue sky in the background.

Work with a Trusted Roofing Contractor

If you’re considering a roof replacement, it’s essential to work with an experienced roofing contractor who understands the intricacies of installation and materials. Advocate Contracting specializes in high-quality roof replacements, ensuring that homeowners receive durable and visually appealing roofing solutions.


From selecting the best materials to expert installation, Advocate Contracting is committed to enhancing your home’s value, protection, and energy efficiency. Contact us today for a consultation and take the first step toward a stunning, secure, and market-ready home.

An aerial view of a house with a gray roof
A gray house with a white gutter and a blue sky in the background.
The roof of a house with a window and a blue sky in the background.
A roof with two skylights on it and a blue sky in the background
A person is standing on a ladder on the roof of a house.

Premium Roofing Materials That Stand the Test of Time

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A roof is one of the most significant investments you will make in your home. It protects your family, preserves your property, and contributes to overall curb appeal. When the time comes for a replacement, the materials you choose will determine not only how your roof looks, but also how well it performs in the decades to come. At Advocate Contracting, we focus exclusively on replacements and specialize in premium roofing materials that provide both long-term durability and timeless style.

What to Expect During a Roof, Siding, or Window Replacement Project

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Boost Curb Appeal & Comfort Replacing your home’s exterior is a major investment, but it is also one of the most rewarding improvements you can make. A new roof, siding, or set of energy-efficient windows not only enhances your property’s appearance but also increases comfort, safety, and value. At Advocate Contracting, we focus exclusively on replacements, which means we have the experience and processes to ensure that every project is completed smoothly and efficiently. If you are preparing for an exterior replacement, here is what you can expect from start to finish.

How Energy-Efficient Windows Installed This Fall Can Lower Heating Bills

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As the cooler months arrive, homeowners begin to notice drafts, rising heating costs, and the strain of outdated windows. Replacing old windows with modern, energy-efficient models in the fall is one of the best investments you can make in your home. At Advocate Contracting, we specialize in window replacements that not only enhance comfort but also protect your budget throughout the cold season.

The Long-Term Value of Coordinating Roof, Siding, and Window Replacements

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How Coordinated Exterior Projects Save You Time and Money Exterior home improvements are significant investments, and the timing of each project can have a direct impact on both cost and performance. While many homeowners choose to replace a roof, siding, or windows separately, coordinating these upgrades into one comprehensive project offers substantial long-term benefits. Advocate Contracting & Restoration Services, with nearly five decades of experience in complete exterior replacements, has seen firsthand how combining these services leads to stronger results, improved efficiency, and enhanced property value.

Is Your Home Ready for a Midwest Winter? Why Now Is the Time for Exterior Replacement

August 5, 2025
Why Fall is the Best Time for Exterior Upgrades In the Midwest, summer doesn’t last forever. As the days get shorter and the air cools, it is the perfect time to start thinking about how well your home’s exterior will hold up through the months ahead. Winter brings freezing temperatures , snow, ice, and strong winds, all of which can expose weak points in your home’s protective shell. If your roof, siding, windows, soffit, fascia, or gutters are aging or showing signs of wear, now is the right time to plan a full replacement. Waiting until winter hits is often too late. That’s why homeowners who act early not only protect their homes but also avoid the stress, expense, and discomfort of mid-winter damage. Here’s why fall is the ideal season to move forward with replacement work and why high-quality materials and expert installation make all the difference.

Why Cheap Roofing Quotes Can Cost You More in the End

July 30, 2025
The Hidden Cost of Cheap Roof Bids When it comes to major home improvements like roof replacement, most homeowners face a familiar dilemma: how to balance quality with affordability. While it’s tempting to go with the lowest quote, especially on a project as expensive as a new roof, the reality is that the cheapest option is rarely the best one and, in many cases, it ends up being the most expensive in the long run. At Advocate Contracting, we focus exclusively on replacement, not patchwork or quick fixes. We work with homeowners across the Midwest who expect long-term performance, not short-term savings. Here’s why you should think twice before choosing the lowest roofing bid.

Protect Your Soffits and Fascia Before Winter Hits

July 23, 2025
Key to a Strong Roof and Home Protection When homeowners think about exterior maintenance, they often focus on the big-ticket items: roofing, siding, windows. But soffits and fascia, though less talked about, play a crucial role in the health and longevity of your home. If these components are damaged or deteriorating, they can compromise the integrity of your roofing system and leave your home vulnerable to moisture, pests, and rot. At Advocate Contracting, we specialize in full exterior replacement services, including soffits and fascia. As the Midwest heads toward cooler weather, now is the time to assess their condition and take action before winter brings snow, ice, and freezing temperatures.

The Truth About Gutter Guards: Do They Really Work?

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Top 5 Exterior Upgrades to Boost Home Value This Summer

July 2, 2025
Best Exterior Enhancements for Curb Appeal  & Comfort When summer arrives in the Midwest, homeowners in Wisconsin and Illinois begin thinking about curb appeal, comfort, and energy efficiency. It is also peak season for real estate listings, making it the perfect time to invest in upgrades that enhance both the appearance and the long-term value of your home. At Advocate Contracting & Restoration Services, Inc., we specialize in full exterior systems—solutions that not only protect your home from the elements but also deliver real return on investment. Whether you’re planning to sell or simply want to elevate your home’s performance and aesthetics, here are five of the most impactful exterior improvements to consider this summer.